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How To Produce a Good Squeeze Page

Many would argue that the ability to produce a good squeezepage is a bit of an art form. This is true – but as long as you keep some basic principles in mind it shouldn’t be too difficult for even a newbie to create a squeeze page that converts at a decent rate.

First of all, what IS a squeeze page?

Quite simply it’s a single webpage where people enter their name and email address in order to join your list. This is usually in return for some sort of freebie – whether it’s a report, ebook package, or a set of videos. The sole purpose of a squeeze page is to get people to opt-in to your list. That’s it. It shouldn’t have any other function that might ‘distract’ the reader.

Tip # 1 – Give away a quality freebie

There was a time when you could offer a free report on pretty much anything and people would sign up for it simply because it was free. This isn’t the case any more. People are becoming more and more choosey about what they will swap their name and email address for, so the first step towards producing a good squeeze page is to make sure your freebie is of good quality and is something people in your niche will actually want.

Tip # 2 – Make sure your copy makes your freebie ‘irresistible’

If your offering is something people will want AND they know they want it - they will sign up. Your copy should pull out all the juicy bits of what they will receive and make it such that they simply can’t turn down your freebie.

Tip # 3 – Have a catchy title

We have all seen free reports been given away with the title “10 top tips to…….” In the current internet world this is seen as BORING. Give your product a catchy title and make it stand out. Take a look at the best selling products in your niche and look at the sorts of product names they use.

Tip # 3 – Use graphics to “sell” your product

Make your squeeze page look like a paid product. Spend the time or invest money into creating good quality graphics. In my opinion this is the most important step towards producing a good squeeze page. Of course there are plenty of them out there which have no graphics at all (and it seems to be an increasingly popular trend) but if you take that route then you need to be able to write really good copy. If you use graphics your copy won’t need to be as good and it’ll still convert at a decent rate.

Successful Blog Marketing Tips

So you have a blog and want to market it and make it a successful blog. How do you do this? How do you go about getting your blog out there to be seen and known by others? How do you draw readers and keep them coming back for more? There are many ways to get your blog out there and known by others. This can be known as challenging for some and just quite easy for others. If you have ever had a successful blog before then you know what it takes. You are not going to get anywhere by just setting up a blog and hoping that people will find it and read it. You are not going to gain any links, nor a higher search engine ranking by just having a blog. This is all part of blog marketing. Anyone can do it, even you.

Successful blog marketing tip number one. When you first create a blog, of course it is unheard of. No one knows anything about the blog unless you give them the link and show it to them. However, for a new blog that has never been seen, there are many ways to get it out there and known. You just need to know how. The first thing that you can do is to allow RSS feeds be taken from your blog. Allow other websites and blogs to publish your same exact blog. When you do this, they are giving you a link back to your blog, and also telling their readers all about your blog. You will get more traffic than ever with this tool. RSS feeds are wonderful for promoting and getting your blog out there.

Blog marketing tip number two. Update your blog frequently. We can not put enough emphasis on this tip. If you tell your readers that you are going to update your blog daily, then do it. If you tell them that you will be writing in your blog weekly, don’t let them down. Your readers are what makes your blog successful. You may not realize this in the beginning, and you will have few readers in the beginning as well, but you will eventually build a readership base and have people checking out your blog regularly. Maybe you do not plan on telling your readers how often you will update your blog. That is ok too. However, think about this, if you were reading a blog on a weekly basis, and you expected to see the blog that you like to read updated at least once a week, you would be very disappointed to find out that it was not. Sure, things happen that might prevent you from updating, and that is expected, and excused, but week after week can hurt you and cause you to lose readers.

Tip number three. While you are working on your readership base, and trying to gain readers, you are going to find that commenting on blogs that are relevant to yours will surely help. Find a blog that is on the same topic to yours, or close to it and leave comments. You can also make a track back with your blog postings to comment on your own blog. Doing so will probably more than likely give someone else the urge to track back to your blog. Which will be good for it as well. Commenting on blogs that get many comments will make yours be seen by those interested in that market. You will gain traffic and readers that way, and it is easy as well as free.

The fourth blog marketing tip. Learn and apply SEO to your blogs. SEO is search engine optimization. You are going to find that if you want your blog to go anywhere, you need SEO, and you need to know how to use it to the advantage of your blog. Just like a website, a blog will be better off optimized.

Internet Blog Marketing

So you have been hearing all about these blogs that are all the rage lately in the internet world. internet blog marketing purposes. Internet blog marketing is all of the rage just as much as blogs are. When you talk about internet blog marketing, you are meaning that you use the internet to market things on your blog. That would be the most simplest way to put it.

However, you have yet to start one of your own, and pretty much figure that you are the last person on earth that does not have one. While you may think that this is true, you are going to be shocked that not everyone has a blog, and most of those that do, have them for

Marketing things on the internet is not as easy as it was just a few years ago. Everyone is into marketing online because of the pay per click programs that everyone wants a part of. And that means that the competition is fierce. In order to market things online and become successful at it, you need to choose a market. You can not just use one single blog to market a number of things unless they are all relevant. If you tried, you would really get no where and fast.

So, choosing your market is even kind of hard to do. Some people will tell you to choose low competition markets to begin with, that have many searches. However, other people will tell you to choose something that you know and love, and that you are passionate about. Even something that you can be known as an expert about. When you do so, you gain trust in the internet world, and many people will know you for your market and your views on it. And that in return will make you successful. However, you must truly know what you are talking about, or you will be found out. It has even been known that some will choose a topic to become an expert on, and when they do, learn all that they can about it before they begin to promote it. Even if they never knew much about it to begin with.

Internet blog marketing is still easier for some than others. It is easier the sooner you get started with it. Because the internet changes every day and things are not all ways the same, the faster you learn the best marketing techniques and tools now, the easier it will be for you once they change and start to become more complicated.

Not only does the interent change frequently, so do the search engines. For example, Google changes about four times a year. You will find that when it does go through a change and update everything, your page ranks are different, and so are your search rankings. When you might have been in the number two spot on Google search for 3 months, after they go through a change you just might find yourself to be on page three.

Internet blog marketing is all about knowing and becoming familiar with the internet. The more you know about it the better off your blogs will be. However, if you are just starting out, don’t get discouraged, you can still learn everything that you need to in order to become successful at blog marketing.

Getting Started as a Freelance Writer

Many people find the idea of becoming a freelancer very appealing. You can work from home, and

take on as much or as little work as you like. Getting started as a freelance writer however can be difficult. If you are new to the scene it is hard to win business because nobody knows who you are or what your writing ability is like.

Here is one way to do it (there are others but this one seems to work well!)

1.       Write a sample article to show to prospective clients. Make sure it is the best you can do. Spend time perfecting it and making sure that it is grammatically correct.

2.       Go over to the Warrior forum and post a WSO (a Warrior Special Offer) advertising your service. Offer a really attractive rate to get people to try you out and include your sample article within the advert so that people can see that you write to a decent standard. I would suggest a price of around $1 for every 100 words as a starting point. That should get you some initial clients.

3.       Once you have completed some orders get testimonials from your clients. If they are happy with the work you produce they should be more than willing to do this.

4.       Relist your WSO, this time including the testimonials.

5.       After a few weeks send a follow-up email to your previous clients asking if they have any more work for you. A lot of the people you write for will always be in need of content and will have plenty of work for you.

6.       Set yourself up with a website. Give plenty of samples and include some details about yourself and your initial experience.

7.       Rinse and repeat. Each time you do this you will be gaining new clients and building a relationship with your existing ones. Over time you should find that your reputation builds (assuming of course that you produce good quality work) and as it does you can begin to charge more money.

There are of course other ways of getting started as a freelance writer. Sites such as Elance can also offer a fruitful way of getting freelance work, but I hope that this article has given you some food for thought.

Being a freelance writer can be hard work but it can also be extremely rewarding. For many people it provides an easy way of making money online, even if it is just as a way of funding your other business activities.

Choosing Blogs To Comment On

It’s fairly well know in the internet marketing world that commenting on blogs is a good way to generate traffic and backlinks, as well as making yourself known in your niche and building good relationships with other blog owners. However whilst blog commenting is an effective method, choosing blogs to comment on (ie. choosing the right ones) is paramount to your success.

The first thing you should think about is your target audience.  What sorts of blogs are your market interested in? Whilst it is a given that you should comment on blogs which are in the same niche as yourself, you can widen it a little. For example, consider also posting comments on blogs which are in a different niche but which have the same or similar target audience.

Once you have found a possible blog, the first thing to consider is how active it is. I try to comment on blogs that are well known in the niche and which are posted to regularly, after all there is little point commenting on a blog where the last post was made 12 months ago!

Look at how many comments the blog already gets. An active community means that people are getting involved and a high number of people will see your comments.  It also makes it easier to post comments since you can pick up on what other people are saying and you can debate their points.

When choosing blogs to comment on, it is also important to look at the amount of useful content contained on the blog in question. Many blogs exist as pure advertising ploys (you know the ones I am talking about – blogs which have tons of advertisements and affiliate links but very little useful information.) These are the ones to avoid. You ideally want to seek out the blogs which people look at as an authority source. By commenting on these blogs you will associate yourself with quality content and develop your own reputation.

Blogging for Profit Begins With a Long Term Plan

Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology. However, very few people manage to reap the profits they want from their blog. Most people who attempt to make money with their blogs do not succeed for two reasons. Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make, and when these expectations are not met the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it.

To succeed at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you. However, cultivating the regular visitors that you will need in order to make a profit isnt easy. As more and  more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively.

Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in blog search engines like technorati, and once your readers know that you update frequently they will return to your site on a regular basis. However, it does not matter how often you update if nobody is reading your page, so dont skimp on the time that you spend drawing visitors to your site. To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in
the blog community, and following other established modes of winning traffic.

Of course, even if you are a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period. To stay motivated, set goals for how often you will update and how many readers you want to attract, and
then reward yourself for sticking with your plan.

How To Create an Interview Product

Production creation is something which many people struggle with when starting an online business.

Getting the information to actually put into a product can be difficult, as can be finding the time to write or produce it.

A great way of creating a quality product quickly however is to do an interview with an expert in your niche and then package it up as a product...

The benefits of doing this are massive. Providing you find the right person to interview you should be getting access to an instant pool of knowledge which can go into your product.

The first step is to find your interviewee. This is not as difficult as it sounds either because they get tons of free exposure and the chance to sell themselves, meaning that many people will jump at the chance to be interviewed! Approach people in your niche and ask them. You can find them in the usual places like blogs, forums, etc.

The next thing to decide is what format you want to conduct the interview in:

You could firstly do an email interview. You simply email over your questions and let the other person respond in paragraphs, and then put the interview responses into a report or ebook. This is something I've done quite successfully in the past.

The other option is to do a 'live' interview and then record it. This could be done over Skype or telephone for example. Of course this has the advantage in that you can create two products out of the interview - the audio recording, and the transcript of the audio recording. If you choose this option it's always best to pre-plan and have a guide in front of you so as you know what you're going to talk about in the interview. You also need to let the other person know what you want to talk about in advance so that they can do a bit of pre-planning for the interview too.

Thinking of questions or topics to discuss:

This is easy - just think about what people in your niche want to know. If you don't know what's hot then just take a look at forums, blogs, or websites in your niche. For example, people in the internet marketing niche might want to know how he/she would build a list, or how they got started with an online business. Ask questions about the hot topics in your niche and you won't go far wrong with your interview.

However you decide to do it, creating an interview product is one of the easiest ways of creating a product, and it's also one of the best because you should end up with a product that is genuinely of high quality.

The Power of Testimonials

Convincing people that your product or service is actually any good can be difficult, especially online

where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing.

Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money.  This is why testimonials are so powerful - they have far more credibility than anything you write yourself simply because they are someone else’s opinion.

So how do you get testimonials? Start by getting into the habit of asking anyone who buys from you to give you their opinion. If your product or service is actually of good quality then the feedback you get should be overwhelmingly positive. Try producing a short questionnaire and send it to all your customers. Obviously not everyone will oblige, but  those who do may give you valuable quotes that you can use as testimonials in your business.

Another strategy is to give away copies of your product to other marketers on the basis that they will give you their honest opinion – and make sure it is honest as well! It is quite easy to get people to give you testimonialssince it is free advertising for the other person and boosts their own credibility.

Where should you include testimonials? You should definitely put them onto your sales pages and squeeze pages, but there are other places too – in emails to your list or posts on your blog.

You can also go beyond the testimonial by producing case studies. Has one of your customers had a success story because of your product? If you can produce a good case study you’ll help people to understand more about your offering, whilst also re-assuring them that it is the right thing for them. 

Case studies can make excellent press releases too, giving your online PR a boost and getting you some valuable free advertising and coverage in the media if your press release gets picked up by publications.

Why Build a Membership Site?

Membership sites seem to be all the rage in internet marketing circles. Let’s face it – you can barely open your inbox without seeing an offer promoting the launch of yet ANOTHER new membership site or continuity program. So what’s all the fuss about? Why build a membership site?

Let me start by saying that if you are an internet marketer and you DON’T yet have your own membership site, you are missing out… big time.

The main benefit is that it gives you a recurring income (and I am sure you’ll agree this is a massive plus point! You get paid each and every month for as long as the person remains a member of your site. One subscriber paying you $27 a month is worth $324 to you over the course of a single year, and here is the best bit – you only have to sell to them ONCE. How much easier is that than trying to sell to the same people over and over again? All you need to do is to get them to continue their membership by providing quality content. This is much, much easier than selling.

You will of course find that people cancel their memberships. It doesn’t matter how fantastically amazing your website is – it WILL happen and in fairly large numbers too. But whilst we’re on that topic just take a moment to think about this - if you recruit more people each month than you lose then your income is going to rise each month. This is very cool stuff and once you have a continuity program you’ll be addicted to them and the possibilities they bring for your business.

There are other benefits too. Build a membership site and you’ll also build a very strong relationship with your members. It helps you to be seen as an authority source in your niche and builds your credibility, and they are also very attractive to affiliates. They too are compelled to promote your product for the chance to earn a recurring income.

If I was starting out from scratch today as an internet marketer one of the first things I would do is build a membership site. It gives you the security of a regular income and there are absolutely vast amounts of money to be made if you are offering the right sort of content for your target market.

What Can Mentoring Do For You and Your Business?

Starting an online business is a huge learning curve. The idea is initially very exciting, but soon the excitement and interest can turn into frustration and confusion as you plough your way through a minefield of information. It’s all too easy to suffer massive information overload and give up the online dream before you have even started.

Does the following sound familiar? You buy an information product, read it, and think to yourself ‘I’ll put this into action.’ The next day another offer plops into your inbox, you buy it, read it, and again you start to feel excited that ‘this is the one.’ A few days later and you’ve completely forgotten about that product, you buy into the next big launch… and so the cycle continues.

Why is this? It’s partly the dream and idea that there is a magic button or silver bullet out there; a big ‘secret’ that if you find it you’ll become rich. The other reason is information overload and not knowing where to begin.

How do you get out of this cycle? For many people the answer is mentoring. By finding a good mentor you literally have someone to hold you by the hand, ‘join the dots’ for you, and ensure that you stay focused. By working closely with someone who is themselves already successful you stand a much greater chance of achieving success yourself. Reading an information product or strategy and actually doing it are two completely different things. Often things sound easy but implementing them is a whole different story. If you have a mentor there to guide and support you they can ensure you get up and running quickly.

Some people argue that success breeds success and I can’t help but agree. If you’re struggling online then getting a good mentor may be one of the best decisions you ever make. 

Using WSOs To Build Your List

We all know that ‘the money is in the list’ but actually building your list can be a struggle, especially if you are new to internet marketing. So how would you like to start building your list TODAY? I’m being serious here. Follow the article below and you’ll be on your way to creating what is probably the single most valuable asset an internet marketer can have.

The method I’m about to detail involves creating a WSO (a Warrior Special Offer)…

What is a WSO?

The Warrior Special Offer Forum is a special section of the Warrior forum, an online community for internet marketers, where you can post what are effectively paid ads. The only thing to bear in mind is that your offer must be better or cheaper than that is available to the general public.

Using WSOs to build your list.

Step 1: Create a product of value. You’re going to give this away to people who join your list. It doesn’t have to be anything fancy, but make sure it is something other internet marketers will want and that it has a catchy title.

Step 2: Create your squeeze page. This is where people will subscribe to your list, and ideally it should have graphics. Sell your product to people as though they are going to be paying for it.

Step 3: Create an upsell. It costs money to post a WSO ($20) but it’s well worth it, and if you stick an upsell behind your offer you’ll make money AND build your list.

Step 4: Post your WSO. Link to your squeeze page and make sure people know it is a freebie. Again sell your offer as though it is paid…

That’s it! Using WSOs to build your list is one of the most effective things you can do online. Get it right and you should see opt-ins coming in within minutes of posting your offer.

Why is it so effective?

Quite simply the Warrior forum gets THOUSANDS of visitors every day and they are all highly targeted ones too. Using WSOs to build your list can kick start your efforts in an instant. Try it and you’ll be hooked.

Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.