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Affiliate Marketing Programs

Affiliate marketing programs are a great way to get income for your website, and a great introduction
to e-commerce.  The more people that drop by your website, the great your chance will be at creating

Affiliate Marketing

an excellent income.

Affiliate marketing programs are where a company offers to pay you a set amount for either a click
through from your website, or a set amount for visitors signing up, or even a percentage of a
purchase made by visitors as a result of being referred from your website.

Even if visitors don't make a purchase immediately, almost all programs offer cookie duration, normally consisting of 30 - 90 days.  What this means, is that as long as the visitors have the cookie in their cache, you'll still recieve a profit from the sale.

The biggest amount of time in maintaining your site will be searching and implementing affiliations
with various companies.  Even though there's a lot of money in affiliate marketing, you have to take
the time to search for the best programs.

One thing that you may not be happy with, is the idea of other companies banners littering your
website.  If you use too many banners or links on any web page, it can confuse and help to irritate
your visitors.  More than one animated element on a web page can be very distracting as well.

Affiliate tracking can also be a problem.  Once you have applied to become an affiliate for a
company, they'll usually supply you with a personalized link or code.  It's very important that you implement this code into your page correctly, or you may be sending visitors to the company without recieving any profit.

A majority of snippets in the code will contain a unique user ID, which the company uses to
distinguish which site sent traffic.

How to Drive Traffic to Your Website

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed.

Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic

Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.

But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.

But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business.

Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.

While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches

The search and will be the easiest and fastest medium in finding what a person needs in the internet.
Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic

Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.

All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.

Free Advertising

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement.  Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales.

Internet Marketing the Easy Way

Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

Affiliate Marketing

Affiliate marketing is the revenue sharing between online advertisers (and merchants) and online
salespeople.  Compensation and pay is based on performance measures, normally in the form of clicks, sales, and registrations.

Affiliate Marketing

The advertisers and merchants are normally referred to as affiliate merchants, and publishers or sales
people are known as affiliates.

The many benefits of affiliate marketing include the potential for making lots of money.  You can
automate a lot of the advertising process and receive payment only for desired results, which
includes sales, registrations, and clicks.

Even though most merchants will assume some level of risk with fraud, there is still a level of risk
involved.  Once you know what you're doing with affiliate marketing, you'll be on top well before
you know it.

Affiliate marketing has been a contributor to the rise of many companies online, including Amazon.com. Amazon.com was one of the first adopters of affiliate marketing, and now has thousands of affiliate relationships.

When it comes to making money, affiliate marketing is in a league of it's own.  You don't have to
worry about bosses breathing down your neck, and you are in control of everything you do with
your company and your website.

Affiliate marketing also gives you the chance to stand behind products you know and love, be
offering links and banners to them on your personal website.  You'll receive money for each product
purchased that you represent, which is reason enough to participate.

If you've been looking for extra money, affiliate marketing is the way to go.  You can stick with
one merchant or go with as many as you need for your business.  Affilate marketing on the internet
is truly becoming more and more popular - making now the time for you to get your foot in the
door.

How To Produce a Good Squeeze Page

Many would argue that the ability to produce a good squeezepage is a bit of an art form. This is true – but as long as you keep some basic principles in mind it shouldn’t be too difficult for even a newbie to create a squeeze page that converts at a decent rate.

First of all, what IS a squeeze page?

Quite simply it’s a single webpage where people enter their name and email address in order to join your list. This is usually in return for some sort of freebie – whether it’s a report, ebook package, or a set of videos. The sole purpose of a squeeze page is to get people to opt-in to your list. That’s it. It shouldn’t have any other function that might ‘distract’ the reader.

Tip # 1 – Give away a quality freebie

There was a time when you could offer a free report on pretty much anything and people would sign up for it simply because it was free. This isn’t the case any more. People are becoming more and more choosey about what they will swap their name and email address for, so the first step towards producing a good squeeze page is to make sure your freebie is of good quality and is something people in your niche will actually want.

Tip # 2 – Make sure your copy makes your freebie ‘irresistible’

If your offering is something people will want AND they know they want it - they will sign up. Your copy should pull out all the juicy bits of what they will receive and make it such that they simply can’t turn down your freebie.

Tip # 3 – Have a catchy title

We have all seen free reports been given away with the title “10 top tips to…….” In the current internet world this is seen as BORING. Give your product a catchy title and make it stand out. Take a look at the best selling products in your niche and look at the sorts of product names they use.

Tip # 3 – Use graphics to “sell” your product

Make your squeeze page look like a paid product. Spend the time or invest money into creating good quality graphics. In my opinion this is the most important step towards producing a good squeeze page. Of course there are plenty of them out there which have no graphics at all (and it seems to be an increasingly popular trend) but if you take that route then you need to be able to write really good copy. If you use graphics your copy won’t need to be as good and it’ll still convert at a decent rate.

Successful Blog Marketing Tips

So you have a blog and want to market it and make it a successful blog. How do you do this? How do you go about getting your blog out there to be seen and known by others? How do you draw readers and keep them coming back for more? There are many ways to get your blog out there and known by others. This can be known as challenging for some and just quite easy for others. If you have ever had a successful blog before then you know what it takes. You are not going to get anywhere by just setting up a blog and hoping that people will find it and read it. You are not going to gain any links, nor a higher search engine ranking by just having a blog. This is all part of blog marketing. Anyone can do it, even you.

Successful blog marketing tip number one. When you first create a blog, of course it is unheard of. No one knows anything about the blog unless you give them the link and show it to them. However, for a new blog that has never been seen, there are many ways to get it out there and known. You just need to know how. The first thing that you can do is to allow RSS feeds be taken from your blog. Allow other websites and blogs to publish your same exact blog. When you do this, they are giving you a link back to your blog, and also telling their readers all about your blog. You will get more traffic than ever with this tool. RSS feeds are wonderful for promoting and getting your blog out there.

Blog marketing tip number two. Update your blog frequently. We can not put enough emphasis on this tip. If you tell your readers that you are going to update your blog daily, then do it. If you tell them that you will be writing in your blog weekly, don’t let them down. Your readers are what makes your blog successful. You may not realize this in the beginning, and you will have few readers in the beginning as well, but you will eventually build a readership base and have people checking out your blog regularly. Maybe you do not plan on telling your readers how often you will update your blog. That is ok too. However, think about this, if you were reading a blog on a weekly basis, and you expected to see the blog that you like to read updated at least once a week, you would be very disappointed to find out that it was not. Sure, things happen that might prevent you from updating, and that is expected, and excused, but week after week can hurt you and cause you to lose readers.

Tip number three. While you are working on your readership base, and trying to gain readers, you are going to find that commenting on blogs that are relevant to yours will surely help. Find a blog that is on the same topic to yours, or close to it and leave comments. You can also make a track back with your blog postings to comment on your own blog. Doing so will probably more than likely give someone else the urge to track back to your blog. Which will be good for it as well. Commenting on blogs that get many comments will make yours be seen by those interested in that market. You will gain traffic and readers that way, and it is easy as well as free.

The fourth blog marketing tip. Learn and apply SEO to your blogs. SEO is search engine optimization. You are going to find that if you want your blog to go anywhere, you need SEO, and you need to know how to use it to the advantage of your blog. Just like a website, a blog will be better off optimized.

Internet Blog Marketing

So you have been hearing all about these blogs that are all the rage lately in the internet world. internet blog marketing purposes. Internet blog marketing is all of the rage just as much as blogs are. When you talk about internet blog marketing, you are meaning that you use the internet to market things on your blog. That would be the most simplest way to put it.

However, you have yet to start one of your own, and pretty much figure that you are the last person on earth that does not have one. While you may think that this is true, you are going to be shocked that not everyone has a blog, and most of those that do, have them for

Marketing things on the internet is not as easy as it was just a few years ago. Everyone is into marketing online because of the pay per click programs that everyone wants a part of. And that means that the competition is fierce. In order to market things online and become successful at it, you need to choose a market. You can not just use one single blog to market a number of things unless they are all relevant. If you tried, you would really get no where and fast.

So, choosing your market is even kind of hard to do. Some people will tell you to choose low competition markets to begin with, that have many searches. However, other people will tell you to choose something that you know and love, and that you are passionate about. Even something that you can be known as an expert about. When you do so, you gain trust in the internet world, and many people will know you for your market and your views on it. And that in return will make you successful. However, you must truly know what you are talking about, or you will be found out. It has even been known that some will choose a topic to become an expert on, and when they do, learn all that they can about it before they begin to promote it. Even if they never knew much about it to begin with.

Internet blog marketing is still easier for some than others. It is easier the sooner you get started with it. Because the internet changes every day and things are not all ways the same, the faster you learn the best marketing techniques and tools now, the easier it will be for you once they change and start to become more complicated.

Not only does the interent change frequently, so do the search engines. For example, Google changes about four times a year. You will find that when it does go through a change and update everything, your page ranks are different, and so are your search rankings. When you might have been in the number two spot on Google search for 3 months, after they go through a change you just might find yourself to be on page three.

Internet blog marketing is all about knowing and becoming familiar with the internet. The more you know about it the better off your blogs will be. However, if you are just starting out, don’t get discouraged, you can still learn everything that you need to in order to become successful at blog marketing.

Getting Started as a Freelance Writer

Many people find the idea of becoming a freelancer very appealing. You can work from home, and

take on as much or as little work as you like. Getting started as a freelance writer however can be difficult. If you are new to the scene it is hard to win business because nobody knows who you are or what your writing ability is like.

Here is one way to do it (there are others but this one seems to work well!)

1.       Write a sample article to show to prospective clients. Make sure it is the best you can do. Spend time perfecting it and making sure that it is grammatically correct.

2.       Go over to the Warrior forum and post a WSO (a Warrior Special Offer) advertising your service. Offer a really attractive rate to get people to try you out and include your sample article within the advert so that people can see that you write to a decent standard. I would suggest a price of around $1 for every 100 words as a starting point. That should get you some initial clients.

3.       Once you have completed some orders get testimonials from your clients. If they are happy with the work you produce they should be more than willing to do this.

4.       Relist your WSO, this time including the testimonials.

5.       After a few weeks send a follow-up email to your previous clients asking if they have any more work for you. A lot of the people you write for will always be in need of content and will have plenty of work for you.

6.       Set yourself up with a website. Give plenty of samples and include some details about yourself and your initial experience.

7.       Rinse and repeat. Each time you do this you will be gaining new clients and building a relationship with your existing ones. Over time you should find that your reputation builds (assuming of course that you produce good quality work) and as it does you can begin to charge more money.

There are of course other ways of getting started as a freelance writer. Sites such as Elance can also offer a fruitful way of getting freelance work, but I hope that this article has given you some food for thought.

Being a freelance writer can be hard work but it can also be extremely rewarding. For many people it provides an easy way of making money online, even if it is just as a way of funding your other business activities.

Choosing Blogs To Comment On

It’s fairly well know in the internet marketing world that commenting on blogs is a good way to generate traffic and backlinks, as well as making yourself known in your niche and building good relationships with other blog owners. However whilst blog commenting is an effective method, choosing blogs to comment on (ie. choosing the right ones) is paramount to your success.

The first thing you should think about is your target audience.  What sorts of blogs are your market interested in? Whilst it is a given that you should comment on blogs which are in the same niche as yourself, you can widen it a little. For example, consider also posting comments on blogs which are in a different niche but which have the same or similar target audience.

Once you have found a possible blog, the first thing to consider is how active it is. I try to comment on blogs that are well known in the niche and which are posted to regularly, after all there is little point commenting on a blog where the last post was made 12 months ago!

Look at how many comments the blog already gets. An active community means that people are getting involved and a high number of people will see your comments.  It also makes it easier to post comments since you can pick up on what other people are saying and you can debate their points.

When choosing blogs to comment on, it is also important to look at the amount of useful content contained on the blog in question. Many blogs exist as pure advertising ploys (you know the ones I am talking about – blogs which have tons of advertisements and affiliate links but very little useful information.) These are the ones to avoid. You ideally want to seek out the blogs which people look at as an authority source. By commenting on these blogs you will associate yourself with quality content and develop your own reputation.

4 Things You Have to Know about Joint Venture

Joint ventures in business are a wonderful thing. They can allow you to make money you wouldn’t otherwise be able to make on your own, they enable you to tap into other people’s expertise and knowledge, and potentially they can speed up projects, whilst making them more successful and

sharing some of the risk. Joint ventures are talked about a great deal in the internet marketing world, but despite the many benefits there are also a number of drawbacks. Here are 5 things to think about before doing a joint venture:

1.       Joint ventures mean shared profit

Say you decide to join forces with another marketer and create your own product together. You can share some of the development costs and utilise both of your respective expertise, however assuming the joint venture is split straight down the middle then it also means you’ll only make half of what you would if it was solely your own product. Of course in many scenarios this is irrelevant because the project might have been impossible on your own, but it’s something to think about.

2.       Jointventures can go wrong

It can be the case that your joint venture partner simply doesn’t share the same commitment to the project as you do. This can be extremely frustrating if you’re putting in lots of hard work yourself and your partner simply doesn’t do their bit.

3.       Before you start, make sure you have an agreed timetable

It is all too easy for a joint venture project to slip behind schedule because your partner is not good at doing things on time (relating back to the point above) or simply that you both have other commitments and the project never gets finished. Before you start make sure you agree a timetable that both of you are happy with and are sure you can commit to.

4.       Choose your joint venture partners carefully

Are you compatible with the other party? Should you even be considering working together? There is little point in doing a joint venture with someone who has a completely different skill set or way of thinking. Whilst joint ventures allow you to tap into other peoples expertise, it is also essential that you have SOME shared knowledge, skills or common ground since otherwise the venture will become impossible. Similarly it is usually of little value to join forces with someone who has exactly the same skill set or market access as yourself. If, for example, you have a product but no list to sell it to then look to joint venture with someone who has a list but no product to sell to them!  

Blogging for Profit Begins With a Long Term Plan

Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology. However, very few people manage to reap the profits they want from their blog. Most people who attempt to make money with their blogs do not succeed for two reasons. Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make, and when these expectations are not met the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it.

To succeed at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you. However, cultivating the regular visitors that you will need in order to make a profit isnt easy. As more and  more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively.

Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in blog search engines like technorati, and once your readers know that you update frequently they will return to your site on a regular basis. However, it does not matter how often you update if nobody is reading your page, so dont skimp on the time that you spend drawing visitors to your site. To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in
the blog community, and following other established modes of winning traffic.

Of course, even if you are a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period. To stay motivated, set goals for how often you will update and how many readers you want to attract, and
then reward yourself for sticking with your plan.

Writing a Good Autoresponder Sequence

So you’ve got people to opt-in to your list and you’re building a subscriber base. This is probably the autoresponder sequence then you’re pretty much putting all of your list building efforts to waste…

single most important thing you can do in your online business BUT if you don’t follow it up with a good

A good autoresponder sequence builds a relationship with your subscribers. It (hopefully) gets them to buy products from you and engage in what you’re all about. Many people get it wrong. They stack up the messages without giving much thought to what they are actually doing. 

Here’s how to do it right: 

Put yourself in your subscribers shoes.

Easier said than done I agree, but do you really want to be receiving sales email after sales email each and every day? The first step towards writing a good autoresponder sequence is to put yourself in your subscribers shoes and think about what they would like to receive. What interests them? What will benefit them?

 Give content. Don’t just sell.

It’s a funny thing but the truth is that the less you sell, the more you’ll sell! Give quality content in your autoresponder sequence and look out for your subscribers interests. Tell stories, give them helpful advice that they can put into action straight away without needing to buy anything

Carefully time your emails.

Autoresponders let you space your messages in any way you wish. All you have to do for each message is to specify the number of days between that email and the last one. Try delivering them every day for the first few days, and then space them out a little longer after say the first week. Why? Because immediately after subscribing people are ‘hot’ about you and it’s a great time to sell to them

     Think about what they originally signed up for.

Most people build their list by giving away some sort of freebie in return for the opt-in. A top tip for writing a good autoresponder sequence is to make sure that your emails relate back to the original thing they signed up to receive. If your squeeze page ‘bait’ was about blogging then they are obviously interested in blogging or they wouldn’t have subscribed!

Above all – give quality content and deliver to your subscribers content that you know they will enjoy. Take a look at other marketers autoresponder sequences. How do THEY do it?

How To Create an Interview Product

Production creation is something which many people struggle with when starting an online business.

Getting the information to actually put into a product can be difficult, as can be finding the time to write or produce it.

A great way of creating a quality product quickly however is to do an interview with an expert in your niche and then package it up as a product...

The benefits of doing this are massive. Providing you find the right person to interview you should be getting access to an instant pool of knowledge which can go into your product.

The first step is to find your interviewee. This is not as difficult as it sounds either because they get tons of free exposure and the chance to sell themselves, meaning that many people will jump at the chance to be interviewed! Approach people in your niche and ask them. You can find them in the usual places like blogs, forums, etc.

The next thing to decide is what format you want to conduct the interview in:

You could firstly do an email interview. You simply email over your questions and let the other person respond in paragraphs, and then put the interview responses into a report or ebook. This is something I've done quite successfully in the past.

The other option is to do a 'live' interview and then record it. This could be done over Skype or telephone for example. Of course this has the advantage in that you can create two products out of the interview - the audio recording, and the transcript of the audio recording. If you choose this option it's always best to pre-plan and have a guide in front of you so as you know what you're going to talk about in the interview. You also need to let the other person know what you want to talk about in advance so that they can do a bit of pre-planning for the interview too.

Thinking of questions or topics to discuss:

This is easy - just think about what people in your niche want to know. If you don't know what's hot then just take a look at forums, blogs, or websites in your niche. For example, people in the internet marketing niche might want to know how he/she would build a list, or how they got started with an online business. Ask questions about the hot topics in your niche and you won't go far wrong with your interview.

However you decide to do it, creating an interview product is one of the easiest ways of creating a product, and it's also one of the best because you should end up with a product that is genuinely of high quality.

The Power of Testimonials

Convincing people that your product or service is actually any good can be difficult, especially online

where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing.

Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money.  This is why testimonials are so powerful - they have far more credibility than anything you write yourself simply because they are someone else’s opinion.

So how do you get testimonials? Start by getting into the habit of asking anyone who buys from you to give you their opinion. If your product or service is actually of good quality then the feedback you get should be overwhelmingly positive. Try producing a short questionnaire and send it to all your customers. Obviously not everyone will oblige, but  those who do may give you valuable quotes that you can use as testimonials in your business.

Another strategy is to give away copies of your product to other marketers on the basis that they will give you their honest opinion – and make sure it is honest as well! It is quite easy to get people to give you testimonialssince it is free advertising for the other person and boosts their own credibility.

Where should you include testimonials? You should definitely put them onto your sales pages and squeeze pages, but there are other places too – in emails to your list or posts on your blog.

You can also go beyond the testimonial by producing case studies. Has one of your customers had a success story because of your product? If you can produce a good case study you’ll help people to understand more about your offering, whilst also re-assuring them that it is the right thing for them. 

Case studies can make excellent press releases too, giving your online PR a boost and getting you some valuable free advertising and coverage in the media if your press release gets picked up by publications.