Many would argue that the ability to produce a good squeezepage is a bit of an art form. This is true – but as long as you keep some basic
principles in mind it shouldn’t be too difficult for even a newbie to create a
squeeze page that converts at a decent rate.
First of all, what IS a squeeze page?
Quite simply it’s a single webpage where people enter their
name and email address in order to join your list. This is usually in return
for some sort of freebie – whether it’s a report, ebook package, or a set of
videos. The sole purpose of a squeeze page is to get people to opt-in to your
list. That’s it. It shouldn’t have any other function that might ‘distract’ the
reader.
Tip # 1 – Give away a quality freebie
There was a time when you could offer a free report on
pretty much anything and people would sign up for it simply because it was
free. This isn’t the case any more. People are becoming more and more choosey
about what they will swap their name and email address for, so the first step
towards producing a good squeeze page is to make sure your freebie is of good
quality and is something people in your niche will actually want.
Tip # 2 – Make sure your copy makes your freebie
‘irresistible’
If your offering is something people will want AND they know
they want it - they will sign up. Your copy should pull out all the juicy bits
of what they will receive and make it such that they simply can’t turn down
your freebie.
Tip # 3 – Have a catchy title
We have all seen free reports been given away with the title
“10 top tips to…….” In the current internet world this is seen as BORING. Give
your product a catchy title and make it stand out. Take a look at the best
selling products in your niche and look at the sorts of product names they use.
Tip # 3 – Use graphics to “sell” your product
Make your squeeze page look like a paid product. Spend the
time or invest money into creating good quality graphics. In my opinion this is
the most important step towards producing a good squeeze page. Of course there
are plenty of them out there which have no graphics at all (and it seems to be
an increasingly popular trend) but if you take that route then you need to be
able to write really good copy. If you use graphics your copy won’t need to be
as good and it’ll still convert at a decent rate.
