Writing a Good Autoresponder Sequence

So you’ve got people to opt-in to your list and you’re building a subscriber base. This is probably the autoresponder sequence then you’re pretty much putting all of your list building efforts to waste…

single most important thing you can do in your online business BUT if you don’t follow it up with a good

A good autoresponder sequence builds a relationship with your subscribers. It (hopefully) gets them to buy products from you and engage in what you’re all about. Many people get it wrong. They stack up the messages without giving much thought to what they are actually doing. 

Here’s how to do it right: 

Put yourself in your subscribers shoes.

Easier said than done I agree, but do you really want to be receiving sales email after sales email each and every day? The first step towards writing a good autoresponder sequence is to put yourself in your subscribers shoes and think about what they would like to receive. What interests them? What will benefit them?

 Give content. Don’t just sell.

It’s a funny thing but the truth is that the less you sell, the more you’ll sell! Give quality content in your autoresponder sequence and look out for your subscribers interests. Tell stories, give them helpful advice that they can put into action straight away without needing to buy anything

Carefully time your emails.

Autoresponders let you space your messages in any way you wish. All you have to do for each message is to specify the number of days between that email and the last one. Try delivering them every day for the first few days, and then space them out a little longer after say the first week. Why? Because immediately after subscribing people are ‘hot’ about you and it’s a great time to sell to them

     Think about what they originally signed up for.

Most people build their list by giving away some sort of freebie in return for the opt-in. A top tip for writing a good autoresponder sequence is to make sure that your emails relate back to the original thing they signed up to receive. If your squeeze page ‘bait’ was about blogging then they are obviously interested in blogging or they wouldn’t have subscribed!

Above all – give quality content and deliver to your subscribers content that you know they will enjoy. Take a look at other marketers autoresponder sequences. How do THEY do it?

How To Create an Interview Product

Production creation is something which many people struggle with when starting an online business.

Getting the information to actually put into a product can be difficult, as can be finding the time to write or produce it.

A great way of creating a quality product quickly however is to do an interview with an expert in your niche and then package it up as a product...

The benefits of doing this are massive. Providing you find the right person to interview you should be getting access to an instant pool of knowledge which can go into your product.

The first step is to find your interviewee. This is not as difficult as it sounds either because they get tons of free exposure and the chance to sell themselves, meaning that many people will jump at the chance to be interviewed! Approach people in your niche and ask them. You can find them in the usual places like blogs, forums, etc.

The next thing to decide is what format you want to conduct the interview in:

You could firstly do an email interview. You simply email over your questions and let the other person respond in paragraphs, and then put the interview responses into a report or ebook. This is something I've done quite successfully in the past.

The other option is to do a 'live' interview and then record it. This could be done over Skype or telephone for example. Of course this has the advantage in that you can create two products out of the interview - the audio recording, and the transcript of the audio recording. If you choose this option it's always best to pre-plan and have a guide in front of you so as you know what you're going to talk about in the interview. You also need to let the other person know what you want to talk about in advance so that they can do a bit of pre-planning for the interview too.

Thinking of questions or topics to discuss:

This is easy - just think about what people in your niche want to know. If you don't know what's hot then just take a look at forums, blogs, or websites in your niche. For example, people in the internet marketing niche might want to know how he/she would build a list, or how they got started with an online business. Ask questions about the hot topics in your niche and you won't go far wrong with your interview.

However you decide to do it, creating an interview product is one of the easiest ways of creating a product, and it's also one of the best because you should end up with a product that is genuinely of high quality.

The Power of Testimonials

Convincing people that your product or service is actually any good can be difficult, especially online

where people may have been burned in the past. Most people won’t buy from you without some sort of pre-existing relationship, and anything that boosts your credibility can clearly only be a good thing.

Before people invest in your product or opt-in to your list they want to be sure that they aren’t wasting their time or money.  This is why testimonials are so powerful - they have far more credibility than anything you write yourself simply because they are someone else’s opinion.

So how do you get testimonials? Start by getting into the habit of asking anyone who buys from you to give you their opinion. If your product or service is actually of good quality then the feedback you get should be overwhelmingly positive. Try producing a short questionnaire and send it to all your customers. Obviously not everyone will oblige, but  those who do may give you valuable quotes that you can use as testimonials in your business.

Another strategy is to give away copies of your product to other marketers on the basis that they will give you their honest opinion – and make sure it is honest as well! It is quite easy to get people to give you testimonialssince it is free advertising for the other person and boosts their own credibility.

Where should you include testimonials? You should definitely put them onto your sales pages and squeeze pages, but there are other places too – in emails to your list or posts on your blog.

You can also go beyond the testimonial by producing case studies. Has one of your customers had a success story because of your product? If you can produce a good case study you’ll help people to understand more about your offering, whilst also re-assuring them that it is the right thing for them. 

Case studies can make excellent press releases too, giving your online PR a boost and getting you some valuable free advertising and coverage in the media if your press release gets picked up by publications.

Why Build a Membership Site?

Membership sites seem to be all the rage in internet marketing circles. Let’s face it – you can barely open your inbox without seeing an offer promoting the launch of yet ANOTHER new membership site or continuity program. So what’s all the fuss about? Why build a membership site?

Let me start by saying that if you are an internet marketer and you DON’T yet have your own membership site, you are missing out… big time.

The main benefit is that it gives you a recurring income (and I am sure you’ll agree this is a massive plus point! You get paid each and every month for as long as the person remains a member of your site. One subscriber paying you $27 a month is worth $324 to you over the course of a single year, and here is the best bit – you only have to sell to them ONCE. How much easier is that than trying to sell to the same people over and over again? All you need to do is to get them to continue their membership by providing quality content. This is much, much easier than selling.

You will of course find that people cancel their memberships. It doesn’t matter how fantastically amazing your website is – it WILL happen and in fairly large numbers too. But whilst we’re on that topic just take a moment to think about this - if you recruit more people each month than you lose then your income is going to rise each month. This is very cool stuff and once you have a continuity program you’ll be addicted to them and the possibilities they bring for your business.

There are other benefits too. Build a membership site and you’ll also build a very strong relationship with your members. It helps you to be seen as an authority source in your niche and builds your credibility, and they are also very attractive to affiliates. They too are compelled to promote your product for the chance to earn a recurring income.

If I was starting out from scratch today as an internet marketer one of the first things I would do is build a membership site. It gives you the security of a regular income and there are absolutely vast amounts of money to be made if you are offering the right sort of content for your target market.

What Can Mentoring Do For You and Your Business?

Starting an online business is a huge learning curve. The idea is initially very exciting, but soon the excitement and interest can turn into frustration and confusion as you plough your way through a minefield of information. It’s all too easy to suffer massive information overload and give up the online dream before you have even started.

Does the following sound familiar? You buy an information product, read it, and think to yourself ‘I’ll put this into action.’ The next day another offer plops into your inbox, you buy it, read it, and again you start to feel excited that ‘this is the one.’ A few days later and you’ve completely forgotten about that product, you buy into the next big launch… and so the cycle continues.

Why is this? It’s partly the dream and idea that there is a magic button or silver bullet out there; a big ‘secret’ that if you find it you’ll become rich. The other reason is information overload and not knowing where to begin.

How do you get out of this cycle? For many people the answer is mentoring. By finding a good mentor you literally have someone to hold you by the hand, ‘join the dots’ for you, and ensure that you stay focused. By working closely with someone who is themselves already successful you stand a much greater chance of achieving success yourself. Reading an information product or strategy and actually doing it are two completely different things. Often things sound easy but implementing them is a whole different story. If you have a mentor there to guide and support you they can ensure you get up and running quickly.

Some people argue that success breeds success and I can’t help but agree. If you’re struggling online then getting a good mentor may be one of the best decisions you ever make. 

Using WSOs To Build Your List

We all know that ‘the money is in the list’ but actually building your list can be a struggle, especially if you are new to internet marketing. So how would you like to start building your list TODAY? I’m being serious here. Follow the article below and you’ll be on your way to creating what is probably the single most valuable asset an internet marketer can have.

The method I’m about to detail involves creating a WSO (a Warrior Special Offer)…

What is a WSO?

The Warrior Special Offer Forum is a special section of the Warrior forum, an online community for internet marketers, where you can post what are effectively paid ads. The only thing to bear in mind is that your offer must be better or cheaper than that is available to the general public.

Using WSOs to build your list.

Step 1: Create a product of value. You’re going to give this away to people who join your list. It doesn’t have to be anything fancy, but make sure it is something other internet marketers will want and that it has a catchy title.

Step 2: Create your squeeze page. This is where people will subscribe to your list, and ideally it should have graphics. Sell your product to people as though they are going to be paying for it.

Step 3: Create an upsell. It costs money to post a WSO ($20) but it’s well worth it, and if you stick an upsell behind your offer you’ll make money AND build your list.

Step 4: Post your WSO. Link to your squeeze page and make sure people know it is a freebie. Again sell your offer as though it is paid…

That’s it! Using WSOs to build your list is one of the most effective things you can do online. Get it right and you should see opt-ins coming in within minutes of posting your offer.

Why is it so effective?

Quite simply the Warrior forum gets THOUSANDS of visitors every day and they are all highly targeted ones too. Using WSOs to build your list can kick start your efforts in an instant. Try it and you’ll be hooked.

Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company’s goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You don’t need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It’s a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.